Updating a WordPress website is often overlooked. Many businesses think they just need to set up the website once and forget about it. But this is not correct.

Let’s look at why it’s important to keep your WordPress installation up to date.

Exposure to Security Risk

WordPress powers more than 23% of the top 10 million websites. Unfortunately, that amount of websites attracts many bad characters.

Hackers are always trying out new things and coming up with innovative ways to get into your websites. They want to steal precious data or install malicious code on your website that will harm your users.

The developers are working hard to keep WordPress secure. And they release these in the form of version updates. This means that the latest version is the most secure.

Keeping an out of date version exposes you to an unnecessary security risk. The longer it is out of date, the more time hackers have to work out the loopholes they can take advantage of. Thus, the higher the chance of your website getting hacked.

The developers have done the hard work to plug the security leaks. All you need to do is to keep your website up to date with the most recent version.

Compatibility Issues

Out of date themes, plugins and WordPress sites are how the bad guys hack into websites. So you also need to update the plugins and themes you have installed.

Moreover, older versions of plugins and themes have not been tested with the latest version of WordPress.

If they’re not working correctly, design elements on your website may not load correctly. For instance, broken sliders, toggles and menu navigation. And if it’s a critical plugin or theme, the worst-case scenario is your website may not be functioning at all.

Bugs Can Cost You

All software has bugs. WordPress is no exception.

Bugs are mistakes in the software, making it behave differently from what it was intended to do.

Minor bugs which slip through can mean weird errors.

Let’s say there is a bug on your contact form. Your prospects may be sending you inquiries but the contact form failed to send the message to you. You wouldn’t even know you have a potential client who is interested. And he would be wondering why you didn’t get back to him, losing trust in your business.

On top of that, major bugs can cause the page or even your entire website to crash.

Nowadays, people have a very short attention span. When your website doesn’t load properly or they can’t find what they were looking for, they will simply leave your website.

In other words: Minor or major bugs can lead to potential lost revenue for your business.

WordPress is constantly fixing bugs and releasing them in new updates. Make sure you keep your website up to date so it runs smoothly.

Speed Matters

The developers at WordPress are also constantly optimizing it for performance. Every new release, they are making the code more efficient to load faster. Performance is not something you should take lightly.

That’s because a faster website mean better user experience, which in-turn means better SEO. Google is the number one search engine that websites want to rank in. It places a lot of emphasis on the user experience, which means your website needs to load fast.

People make judgments about your business based on your website. And you only have one chance to make a good first impression.

Apart from SEO benefits, better user experience can also lead to higher conversions on your landing page and sales page. Or it can mean more return visitors of people to your blog.

Take advantage of new Features

WordPress is in a very competitive market. So it is constantly being improved with new features to stay competitive.

Look at what WordPress is like today compared to what it was several years ago. It has made link improvements, added new media widgets, updated the text editor for visual editing, and many more.

WordPress is never finished and continuously being improved upon. Every major release contains new features and performance improvements.

It’s the same with plugins and themes too. They are continuously being improved for you.

If you don’t update your WordPress core, plugins and themes, you’d never even know the new features exist.

Up To Date WordPress Website

You’ve learned why it’s important to keep your WordPress website up to date. It’s just like your iOS and Android operating systems on your phone.

Each new updates add new exciting features as well as security fixes. The apps on your phone like WhatsApp, Facebook, Instagram, YouTube all have regular updates too.

Keep your website up to date and your website visitors will thank you for it. If you need any assistance with your website, I’m happy to assist. Simply reach out to me at [email protected]

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